At the first North American edition of Transform Awards, branding agency Storience wins Silver in the Healthcare and Pharmaceuticals category with its first client in the US, iMedicare.
The awards ceremony took place on 27 October 2015 in Manhattan, celebrating brands that showed an adept understanding of their audiences, have taken a considered approach to brand strategy and have seen phenomenal results supporting their changes to the business.
iMedicare is a smart and friendly app that helps independent pharmacists across the United States to choose the best plans for their Medicare patients. Storience began by helping the company’s team define their brand and initiate in-house brand management activities. Then, the branding agency designed a new visual identity that would express the essence of iMedicare: a slingshot in David’s hands when facing Goliath, a metaphor for a tool that empowers the small, independent US pharmacies in an otherwise unequal fight against bigger, deeper pocketed competitors, who get better deals from insurers.
Three months after implementation, iMedicare reported an immediate positive effect on both business results and team members, with a 30% increase in web inquiries and a 10% increase in sales.
The new brand identity encapsulates our mission in a way that effectively broadcasts it to our market. The re-branding has undeniably impacted our bottom line, as retention rates have improved and new sales have increased by over 10%.
Rob Meyerson, head of global naming at HP and Transform Awards judge, said he was impressed by the quality and diversity of the competition entries.
The winners should be especially proud, as their submissions represent some of the best brand strategy and creative work in the industry today.
Storience also won Bronze at Transform Awards Europe in 2013, in the ”Best use of copy style/tone of voice” category for Shakespeare School rebranding, and Gold at A’Design Award for Avenor College rebranding in 2014.
Team
- Strategy: Stefan Liute, Adriana Liute
- Identity design: Vlad Sulea
- Web design: Alex Gugurel
- Web development: Iulia Corniciuc
