Storience awarded at REBRAND 100® Global Awards for rebranding 30-0

The most effective brand transformations in the world included this year our rebranding project for tennis website This is our first participation in the REBRAND 100® Global Award competition that recognises excellence in brand repositioning.

We rebranded in 2017 to support the business’s new ambitions: launching an online shop for own tennis-related merchandise (a much-needed income source for the media player), and playing freely with all types of content and formats. Our mission was to create a highly appealing visual identity and to apply it to a new, more versatile website.

Branded key visual with tennis player

The website’s improved structure and design led to an increase in page views (+ 27%), in visits (+ 20%) and in unique visitors (+ 4%) half a year after the rebranding.

This is Storience’s sixth international recognition, after the agency was awarded at Transform Awards Europe, Transform Awards North America, and A’Design Award.

Here you can check our featured project on the competition website, which has received a Merit Award.

The Storience team who contributed to the project:

Adriana Liute, Stefan Liute, Ovidiu Pop, Raluca Ciubotaru, Ana-Maria Taranu

Storience is the branding agency on the side of good brands. Brands for whom commercial success and positive social impact derive from the same business strategy. Founded in 2012 by a team of seasoned professionals, the agency has served over 60 clients and won multiple awards in Europe and the United States. Storience has offices in London and Bucharest.


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