Storience Wins Gold at A’Design Award for Avenor College Rebranding

Branding agency Storience has won Gold at one of the biggest international design competitions, A’Design Award and Competition. The rebranding of Little London School into Avenor College competed in one of the most crowded categories – Graphics and Visual Communication.

Storience’s project was selected out several other thousand by a jury of professionals, academics and focus groups. The project will be displayed in an exhibit in Italy and as part of a design catalogue featuring the winning works.

Over 12,000 design projects from 208 countries entered this year’s A’Design Award competition, within 105 categories. Out of those, 758 works from 77 countries won Platinum, Gold, Silver, Bronze and Metal awards.

The Romanian private education sector can produce significant success stories, and we are proud to have had the opportunity to work on some of them. Avenor College has every chance to become a benchmark for pre-college education in Romania, as they aim to. Branding will play an important role in achieving this.

Adriana Liute
Managing Partner at Storience
A’Design Award trophy

This is the third award won by Storience in less than two years, and the second for the rebranding of Avenor College. Just two weeks ago, Storience and Avenor College received a Highly Commended distinction at Transform Awards, a European rebranding competition based in London.

The double recognition that we have received is just the tip of the iceberg. To us, the fact that the parents, the teachers and the students sincerely identify with the Avenor College brand is essential.

Diana Segarceanu
Executive Director at Avenor College


  • Brand audit, strategy and naming: Adriana Liute, Stefan Liute, Maria Dumitriu
  • Identity design: Andrei Robu
  • Web design and web development: Alexandru Gugurel, Doru Sana and Stefan Gugurel
  • Avenor College: Diana Segarceanu, Andreia Grossu and Cristina Pop

Storience is the branding agency on the side of good brands. Brands for whom commercial success and positive social impact derive from the same business strategy. Founded in 2012 by a team of seasoned professionals, the agency has served over 60 clients and won multiple awards in Europe and the United States. Storience has offices in London and Bucharest.


Other Articles

Tennis player in branded key visual
March 5, 2018
Storience awarded at REBRAND 100® Global Awards for rebranding 30-0
We received Merit Award for the tennis website’s rebranding.
January 25, 2018
Brand Strategist: JD for the Future You
For some, JD stands for Job Description. For us, it stands for Justified Dreaming. So, we won't tell you how you should already be to apply. Instead, we will tell you about what you will become, a mere 2-3 years from now, if you join us: a complete brand strategist.
Article illustration: egg dressed up as a cool kid
January 24, 2018
Why ad planners' next career move could be in branding?
In 2018, the kind of strategy advertising planners are pining for might be happening in a branding agency.
Article illustration: Giraffe sitting on bus
April 10, 2017
We Are Hiring
We are recruiting for our Bucharest office. No job requirements for this job. Not before we meet you.
ISHO brand guidelines booklet - article thumbnail
April 3, 2017
Storience was Highly Commended at Transform Awards Europe with ISHO
Branding agency Storience recognised for ”Best naming strategy” with ISHO, the new neighbourhood in Timisoara’s centre.
Adriana Liute
February 14, 2017
Storience repositions itself and specialises in Branding for Good
For branding agency Storience, 2017 starts with a new business strategy and a new brand positioning around Branding for Good.
Illustration: a man with a heart
February 12, 2017
Doing Good as a Competitive Advantage
Companies who design or adjust their business models to pursue both economic gain and social impact are set to win the race. Having this kind of “dual core” is a major avenue for relevant (and lasting) differentiation.
Article thumbnail
October 17, 2016
Open Position: Senior Brand Consultant
We are looking for a Senior Brand Consultant to join and inspire our Bucharest team. This role can lead to agency partnership.
Article thumbnail
August 20, 2016
Brands Face a Game of Thrones
We’re seeing more opportunistic co-operation and co-creation as walls fall down between brands and customers, as well as between competing brands. Any ‘throne pretenders’ face two challenges. One is positioning. The other is power.