This is where you can read about our milestones, awards, job vacancies and thoughts on branding. We’ve also written articles for the Romanian business media, and you can find those here.

Funnel made of human faces, at the bottom of which there is a lightbulb.
February 19, 2019
Dialogue, integrity and ensuring a sense of good in branding

An interview with Adriana Liute about consistency and simplification in branding, about what it means to build an organizational culture, upfront values vs. behaviors, and the role of brands in society.

illustration: holding hands and a heart
April 21, 2018
Brands will become more socially responsible, in more relevant ways

With more than 13 years’ worth of experience in advertising and branding at important agencies such as Green Pixel, Proximity and Arsenoaiei & Matasel, Ioana Proca is brand consultant & partner Storience. She talked with Business Review about the branding industry, the campaigns she admired last year, and about what she expects from 2018.

Tennis player in branded key visual
March 5, 2018
Storience awarded at REBRAND 100® Global Awards for rebranding 30-0

We received Merit Award for the tennis website’s rebranding.

January 25, 2018
Brand Strategist: JD for the Future You

For some, JD stands for Job Description. For us, it stands for Justified Dreaming. So, we won't tell you how you should already be to apply. Instead, we will tell you about what you will become, a mere 2-3 years from now, if you join us: a complete brand strategist.

Article illustration: egg dressed up as a cool kid
January 24, 2018
Why ad planners' next career move could be in branding?

In 2018, the kind of strategy advertising planners are pining for might be happening in a branding agency.

Article illustration: Giraffe sitting on bus
April 10, 2017
We Are Hiring

We are recruiting for our Bucharest office. No job requirements for this job. Not before we meet you.

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April 3, 2017
Storience was Highly Commended at Transform Awards Europe with ISHO

Branding agency Storience recognised for ”Best naming strategy” with ISHO, the new neighbourhood in Timisoara’s centre.

Adriana Liute
February 14, 2017
Storience repositions itself and specialises in Branding for Good

For branding agency Storience, 2017 starts with a new business strategy and a new brand positioning around Branding for Good.

Illustration: a man with a heart
February 12, 2017
Doing Good as a Competitive Advantage

Companies who design or adjust their business models to pursue both economic gain and social impact are set to win the race. Having this kind of “dual core” is a major avenue for relevant (and lasting) differentiation.

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October 17, 2016
Open Position: Senior Brand Consultant

We are looking for a Senior Brand Consultant to join and inspire our Bucharest team. This role can lead to agency partnership.

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August 20, 2016
Brands Face a Game of Thrones

We’re seeing more opportunistic co-operation and co-creation as walls fall down between brands and customers, as well as between competing brands. Any ‘throne pretenders’ face two challenges. One is positioning. The other is power.

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February 10, 2016
Brand Strategy is a Reference Point for Business

However fast the world seems to be changing, some things don’t, actually. Stefan Liute discusses how brand strategy acts as a point of reference among this maelstrom of change and keeps businesses on a steady path.

Transform Awards North America trophy
October 28, 2015
Storience Wins Silver at Transform Awards North America

Branding agency Storience wins Silver at Transform Awards North America with its first client in the US, iMedicare.

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August 13, 2015
Playing the Global Equity Game

The branding game in private equity isn’t an easy one to win. Can the design function win over the hearts and minds of those responsible for yielding a profit?

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February 13, 2015
An Argument Against Everybody

If everybody had a say in everything around them, what do you think the world would look like? Would we still have running water? Or broadband internet? Or straight, level roads for driving a hundred miles per hour?

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January 8, 2015
The Relationship Machinery

To paraphrase an iconic movie franchise, relationships are the final frontier. At their core, they are the way we mentally position ourselves in relation to others, both rationally and emotionally.

Stefan and Adriana Liute in the new office
October 7, 2014
Storience Opens London Office

Branding agency Storience has expanded internationally by opening an office in London. See the details.

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April 16, 2014
Storience Wins Gold at A’Design Award for Avenor College Rebranding

Branding agency Storience won Gold at A’Design Award and Competition for rebranding Avenor College. Learn more.

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April 7, 2014
Rebranding of Avenor College Recognized at Transform Awards Europe

The rebranding of Avenor College was highly commended at Transform Awards Europe, in London.

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March 12, 2014
The Year 2050 – Branding’s Improbable, yet Not Impossible Future

In 15 years of brand consultancy, I have had enough time to hoard a large bag of frustrations and another one of satisfactions. When I look inside each, some daydreaming about the future of branding is inevitable. Here are some insights, by 2050 I think…

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November 22, 2013
Storience Launches Zâmburi, a Unique Cultural Product

The brand launch of Zâmburi, the short stories for grownups in the shape of greeting cards.

Branding Agency Storience Celebrates First Year
July 2, 2013
Branding Agency Storience Celebrates First Year

One year after launch, branding agency Storience reached EUR 150,000 in turnover, has acquired over 20 clients, and a distinction from Transform Awards 2013.

Transform Awards 2013
March 20, 2013
Storience Wins Bronze at Transform Awards 2013

Just a few months after our launch, we receive our first branding award for the Shakespeare School rebranding. Read more about it.

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December 16, 2012
Put Your Brand in Writing

It’s hard to figure out what a brand means on a daily basis. Remind yourself and your employees every day. That way, you can bring the brand to life.

Stefan and Adriana Liute
July 2, 2012
Stefan and Adriana Liute Launch Branding Agency Storience

Adriana Liute will take on the Managing Partner role, while Stefan Liute will act as Strategy Director.