Storience, a branding agency founded in Bucharest by Stefan (36) and his wife Adriana Liute (30), was launched today. Until June 2012, the two made up the brand strategy team at Grapefruit, where Stefan was one of the co-founders. Adriana Liute will take on the Managing Partner role, while Stefan Liute will act as Strategy Director.
The name Storience is a creative derivation of the English words story and experience – both essential ingredients in brand building and communication.
Adriana Liute has nine years of communication experience, acquired as brand strategist, marketing and internal communication manager at European level, and as business journalist. She holds a Master’s degree in Journalism from the Faculty of Journalism and Communication Sciences at the University of Bucharest. As a branding professional, she consulted for companies such as Ursus Breweries (a SAB Miller subsidiary), Lafarge, Dacia Automobile, Renault, Gedeon Richter, NNDKP, E.ON, Alevia, Walmark, ARCA, SoNoRo, and Zipper.
Stefan Liute has a 13-year track record in brand consulting and he has (re)built or communicated for brands such as Antibiotice, Banca Transilvania, Dacia Automobile, E.ON, Zarea, Țuca Zbârcea & Asociații, UPC, Connex (Vodafone), Transavia, Heidi, NNDKP, Köber, Walmark, Gedeon Richter, Labormed, Azuga (Ursus Breweries), Lafarge, SIF Banat-Crișana, Velfina, Integrine, Eli Lilly, Delaco, Alevia, Vinexport, Zipper, ARCA, and SoNoRo. He holds an MD degree and a Master’s in communication and public relations from the National School of Administrative and Political Studies in Bucharest. Stefan frequently speaks at local and international events and participates in juries from professional competitions in Romania and abroad. This year, he has been the first Romanian to serve in the London-based jury of the international Transform Awards competition.