Our branding project for ISHO, the new neighbourhood in Timisoara’s centre, was Highly Commended in the very competitive ”Best naming strategy” category at Transform Awards Europe 2017.
The brand name is a great trigger for its story, as it is literally the middle of the city name, pronounced „Timishoara”. ISHO transforms a derelict central area in Timisoara into a vibrant new neighbourhood. It is a project of urban regeneration right at the heart of the city, which has become a flourishing business hub and university centre.
Transform Awards honours the journeys brands make in terms of rebranding, repositioning and brand development. This is the fourth Transform award we have received. In 2015, we won Silver in the Healthcare and Pharmaceuticals category with iMedicare; we were highly commended for the rebranding of Avenor College in 2014 and we won Bronze in the „Best use of copy style/tone of voice” category with Shakespeare School in 2013.